ICE for your cell phone

A friend sent me this today, and it seems like a good idea worth passing on:

The "ICE" Idea - Public Information Service

The idea was thought up by a paramedic who found that when they went to the scenes of accidents, there were often mobile phones with patients, but they didn't know which numbers to call. He therefore thought that it would be a good idea if there was a nationally recognized name to file "next of kin" under. Following a disaster in London, The East Anglican Ambulance Service has launched a national "In case of Emergency (ICE)" campaign.

The idea is that you store the word "ICE " in your mobile phone address book, and with it enter the number of the person you would want to be contacted "In Case of Emergency". In an emergency situation, Emergency Services personnel and hospital staff would then be able to quickly contact your next of kin, by simply dialing the number programmed under "ICE". For more than one contact name simply enter ICE1, ICE2, ICE3 etc.